![]() If you’re sharing information of value in your highlights, your covers play a significant role in whether they are seen. Therefore, having hard-produced story videos or images saved for future followers to view anytime makes the highlights feature very important for community managers and digital marketers. ![]() Understanding Instagram stories and highlights for businesses can be one of your main competitive advantages for your 2022 marketing activities. Instagram stories are one of the main channels for brands to connect, engage, and gain actual results from their digital marketing activities. If you’re offering a service, you can post more details about the service, like the service’s features, the pricing, the benefits, or your USP (unique selling point).
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